Class 12 Business Studies Notes
~5 min readConsumer protection is the last chapter of the syllabus and it is the law that backs the marketing. The chapter goes from the concept of the consumer, to the exploitation and its causes, to the Consumer Protection Act of 2019, to the rights, to the three-tier redressal machinery with the limits raised in 2022, and ends with the consumer awareness and the consumer organisations.
The redressal machinery is of three tiers. The District Commission is at the district level and it hears the claims of the value up to fifty lakh rupees, and it is the first appellate authority for the value up to ten lakh. The State Commission is at the state level and it hears the claims above fifty lakh and up to two crore rupees, and it is the first appellate authority for the value above ten lakh and up to two crore. And the National Commission is at the national level and it hears the claims above two crore and it is the final appellate authority for the value above two crore, and a further appeal against its order lies to the Supreme Court. These are the limits as raised by the Consumer Protection Amendment Act of 2022.
The chapter opens by defining the consumer and then by setting out the rights, because the rights are what the rest of the chapter is about, since every mechanism exists to give the consumer one of these rights.
Six rights, and the point of the definition
Consumer exploitation is the act of the unfair dealing with the consumer by the marketer, and the chapter lists the forms of it and then the causes, which fall into the personal, the societal and the market.
The consumer as a party to the exploitation
The Consumer Protection Act of 2019 replaced the Act of 1986, and the chapter lists its salient features, and the two that are asked most often are the product liability of the manufacturer and the penalty of up to two years.
What the 2019 Act changed
The rights are given as a separate section because a question often asks for the right that applies to a situation, and the best preparation is to read each right as a case.
Read each right as a case
The redressal machinery is the three-tier commission system, and the levels, the pecuniary limits and the appellate structure are the parts that are asked.
The three levels, the two limits
The last section is about the consumer, not about the law, and it asks what the consumer can do for himself, so the three words in the heading, the awareness, the organisations and the role of the government, are the three parts of it.
Awareness, organisations, councils
Quick Revision
Memorise these equations — direct application numericals and derivations in CBSE & JEE frequently hinge on these.
The consumer
The buyer is a consumer, whether or not he is the user.
The six rights
State them in this order.
The causes of the exploitation
Illiteracy and the failure to complain, the information asymmetry and the monopoly.
The redressal levels and the original claims
The three pecuniary limits for the original claim, as revised in 2022.
The redressal levels and the appeals
The three limits for the appeal, as revised in 2022.
The limitation period
Introduced by the Consumer Protection Act of 2019.
Exam Strategy
High-yield question patterns observed across CBSE boards, JEE Main & Advanced, and NEET.
FAQ
A consumer is a person who buys goods or hires or avails of services for a consideration paid, a consideration promised, or a consideration under any system of credit, and it includes a person who is a member of a co-operative society that sells the goods to its members. Two points follow from this. The first is that the credit transaction is covered, so the instalment buyer and the hire purchase are protected. The second is that the buyer is a consumer whether or not he is the user, so a person who buys a gift for somebody else is also a consumer and can complain, and this is a point on which questions are often set.
Product liability is the legal responsibility of the manufacturer, the seller and the service provider for any defect in the product or any deficiency in the service, and the consumer does not have to prove the negligence of any of them. It was introduced in the Consumer Protection Act of 2019 because under the older law the consumer had to establish a fault, and this was almost impossible to prove against a large manufacturer with technical knowledge and resources. The Act therefore reversed the burden of proof, allowed a claim for damages even without a contract, and provided for the product liability insurance, and it enabled the compensation to the consumer for the loss.
The three are the three levels of the consumer redressal machinery, and the figures are the ones raised by the Consumer Protection Amendment Act of 2022. The District Commission is at the district level and it hears the original claims up to fifty lakh rupees and the appeals up to ten lakh. The State Commission is at the state level and it hears the original claims above fifty lakh and up to two crore rupees and the appeals above ten lakh and up to two crore. The National Commission is at the national level and it hears the original claims above two crore rupees and the appeals above two crore, and a further appeal against the decision of the National Commission lies to the Supreme Court. In each case the commission can order the replacement of the goods, the refund of the price, the compensation for the deficiency in the service, the correction of the misleading advertisement or the payment of the penalty.
The Act came into force on the twenty-seventh of December of 2020 and it replaced the Consumer Protection Act of 1986, and it provides for the better protection of the interests of the consumer and for the setting up of the consumer dispute redressal commissions. It gives the definitions, the rights, the duties of the consumer and of the marketer, the product liability provisions, the unfair trade practices, the anti-advertisement provisions and the three-tier redressal. The three changes that are most asked are the product liability with the reversed burden of proof, the penalty raised to two years and a fine up to ten lakh rupees, and the two-year limitation period for the complaint.
The law has achieved four things. It has given the consumer a voice, because the commission is an administrative body with a simple procedure, a local language and no need for a lawyer, while the old civil suit was slow and expensive. It has improved the quality of the goods, because the standardisation, the labelling, the ISI mark and the mandatory disclosures became necessary. It has discouraged the unfair practices, because the fine and the imprisonment make the cost of the cheating higher than the gain from it. And it has made the consumer organisations important, since they collect the cases and publish the tests. The limits are the delay in the disposal, the penalty that is small for a large firm, and the low awareness of the rights, since most of the abuse continues precisely because the consumers do not complain.
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