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Class 12 Business Studies Notes

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Consumer Protection Class 12 Notes

Consumer protection is the last chapter of the syllabus and it is the law that backs the marketing. The chapter goes from the concept of the consumer, to the exploitation and its causes, to the Consumer Protection Act of 2019, to the rights, to the three-tier redressal machinery with the limits raised in 2022, and ends with the consumer awareness and the consumer organisations.

Class:12Subject:Business StudiesCovers:CBSE · CUETChapter:12
6 Key Formulas
DWritten byDeep Narayan
Updated
Key Concept Summary

What are the three tiers of the consumer redressal machinery under the Consumer Protection Act?

The redressal machinery is of three tiers. The District Commission is at the district level and it hears the claims of the value up to fifty lakh rupees, and it is the first appellate authority for the value up to ten lakh. The State Commission is at the state level and it hears the claims above fifty lakh and up to two crore rupees, and it is the first appellate authority for the value above ten lakh and up to two crore. And the National Commission is at the national level and it hears the claims above two crore and it is the final appellate authority for the value above two crore, and a further appeal against its order lies to the Supreme Court. These are the limits as raised by the Consumer Protection Amendment Act of 2022.

01

The Consumer and the Rights

The chapter opens by defining the consumer and then by setting out the rights, because the rights are what the rest of the chapter is about, since every mechanism exists to give the consumer one of these rights.

  • A consumer is a person who buys goods or hires or avails of services for a consideration paid or promised, or under any system of credit, and the person who is a member of the co-operative society that sells to its members also counts, and the buyer is a consumer whether or not he is the user, so the person who buys a gift for another is a consumer.
  • The consideration may be paid, it may be promised and it may be under the credit system, and the six limbs of the definition cover the cash sale, the credit sale and the hire purchase, and this is why the chapter mentions the credit transactions separately.
  • The right to safety is against the goods that are hazardous to life and the goods that are not of the standard the consumer may expect, and against the goods that are sold without the proper standard or the proper labelling.
  • The right to be informed is against the deception, the fraud and the misrepresentation about the quality, the price, the standard, the ingredients, the date of manufacture, the date of expiry and the contents, and it is the right on which the whole of the advertisement and the labelling rests.
  • The right to choose is the freedom to buy from a large number of sellers, and it is the right against the monopoly and against the tying of one product to another, and the restrictive clauses in a contract are a violation of it.
  • The right to seek the redressal is against the practices of the unfair and the exploitation and against the defect in the goods, and it is the right to be heard against a complaint that is not settled.

Six rights, and the point of the definition

State the rights in this order: the right to safety, the right to be informed, the right to choose, the right to seek the redressal, the right to represent, and the right to consumer education. And note the two things about the definition of the consumer that a question usually turns on. The consideration may be promised or paid under the credit system, so the credit sale is covered. And the buyer is a consumer whether or not he is the user, so the one who buys a gift for someone else can also complain.
02

Consumer Exploitation and Its Causes

Consumer exploitation is the act of the unfair dealing with the consumer by the marketer, and the chapter lists the forms of it and then the causes, which fall into the personal, the societal and the market.

  • The forms of the exploitation are the false information, the misrepresentation, the exaggeration of the quality, the false claims of the quality, the undercutting, the high pressure selling, the unsolicited goods, the goods of the inferior quality sold as the superior, and the use of the symbols and the images that mislead.
  • The personal causes are the illiteracy of the consumers, the unawareness of the rights, the desire for a bargain, the desire for the variety, the susceptibility to the marketing, and the failure to complain, and the last of these is the cause that most troubles the cause of the abuse, because a complaint costs the customer an effort and the effort stops the abuse.
  • The societal causes are the information asymmetry, and it is the reason the consumer cannot check the claims of the manufacturer, the general indifference of the society, the irrationality of the demand and the habit of the government of protecting the manufacturer rather than the consumer.
  • The market causes are the monopolistic practices, and the competition is so limited that the consumer has no choice, and the market power allows the supplier to fix the price and to pass the cost of the cheating on to the consumer.
  • The factors that lead to the exploitation also include the standard of the goods, the packed food and the medicines, the absence of the standardisation and of the labelling, and the standardisation, the labelling and the ISI mark are the answers to the misleading advertisements and to the substandard goods.

The consumer as a party to the exploitation

The form of the exploitation is false information, the misrepresentation and the undercutting. The causes divide into the personal, the illiteracy, the unawareness, the bargain hunting and above all the failure to complain, the societal, the information asymmetry, the indifference and the protection of the manufacturer instead of the consumer, and the market, the monopoly and the market power that leaves the consumer no choice. The line to remember is that the consumer himself is partly responsible through the failure to complain, which is the one cause that a better-informed public can remove on its own.
03

The Consumer Protection Act, 2019

The Consumer Protection Act of 2019 replaced the Act of 1986, and the chapter lists its salient features, and the two that are asked most often are the product liability of the manufacturer and the penalty of up to two years.

  • The Act came into force on the twenty-seventh of December of 2020, and it replaced the Consumer Protection Act of 1986, and it was enacted to provide for the better protection of the interests of the consumer and for the setting up of the consumer dispute redressal commissions.
  • The definitions are given in the Act, and a consumer is one who buys goods or avails of services for a consideration, and the goods include the manufactured goods, the service and the hire, and the deficiency in the service is defined, and the defect is defined.
  • The rights of the consumer are given in the Act, and they are the six that the earlier section listed, and the right to the information, the right to the safety, the right to the choose, the right to the redressal, the right to the represent and the right to the education.
  • The duties of the consumer and the duties of the marketer are also given, so the Act is not one-sided, and the consumer is expected to use the goods properly and to not misuse the product, and the marketer is expected to avoid the unfair practices.
  • The product liability is important, and it holds the manufacturer, the seller and the service provider responsible for any defect or deficiency, and it introduced the concept of the product liability insurance and the no-fault liability, so the consumer is not required to prove the negligence of the manufacturer, and the burden of proof is reversed.
  • The punishment is up to two years of imprisonment and a fine up to ten lakh rupees for a non-compliance with the orders of the commission, and the earlier law had only six months, so the Act has raised the penalty sharply.

What the 2019 Act changed

Three changes are worth naming. The Act came into force on the twenty-seventh of December of 2020 and it replaced the 1986 Act. It introduced the product liability, which holds the manufacturer, the seller and the service provider responsible for the defect without the consumer having to prove the negligence. And it raised the punishment to two years of imprisonment and a fine up to ten lakh rupees, where the earlier law provided only six months. The penalty was the weakest part of the old law and this is the part that the new one fixed.
04

Consumer Rights in Practice

The rights are given as a separate section because a question often asks for the right that applies to a situation, and the best preparation is to read each right as a case.

  • If a packet of a medicine has no date of manufacture or the date of expiry, the right that applies is the right to be informed and the right to the safety, and the two go together because the uninformed consumer is the unsafe one.
  • If a firm is the only seller of a product and it raises the price without a change in the cost, the right that applies is the right to choose, since the monopoly has taken the choice away, and the restricted trade practice and the tying of one product to another also come under it.
  • If the product does not do what the advertisement said it would, the right is the right to be informed and the right to the redressal, and the misrepresentation is the form of the exploitation.
  • If the goods are of a substandard quality and are sold as the superior, the right is the right to the safety, and the answer of the firm is the standardisation and the labelling and the ISI mark.
  • The right to the redressal gives the consumer the forum and the procedure, and it is exercised by filing a complaint, and no consumer is required to go to the manufacturer first, so the direct approach to the commission is permitted.
  • The right to the represent is exercised through the association of the consumers, and a complaint may be filed by a group or by a recognised association on behalf of the members, and this is the practical way in which a scattered set of customers is served.

Read each right as a case

When a question gives a situation, identify the right in three steps. First, ask what the customer was not told, and if something was hidden or exaggerated the right to be informed is the answer. Second, ask what he could not do, and if he had no choice the right to choose is the answer. Third, ask what harm followed, and if he was hurt the right to the safety is the answer, and in every case the right to the redressal is the last one and is always available.
05

Consumer Redressal Machinery

The redressal machinery is the three-tier commission system, and the levels, the pecuniary limits and the appellate structure are the parts that are asked.

  • The District Commission is at the district level, and it is the first level, and the pecuniary limit of the original claim is up to fifty lakh rupees, and the limit of the appeal is up to ten lakh rupees.
  • The State Commission is at the state level, and it is the second level, and the pecuniary limit of the original claim is above fifty lakh and up to two crore rupees, and the limit of the appeal is above ten lakh and up to two crore rupees.
  • The National Commission is at the national level, and it is the third and the final level, and the pecuniary limit of the original claim is above two crore rupees, and the limit of the appeal is above two crore rupees, and the further appeal against the decision of the National Commission lies to the Supreme Court.
  • These limits are the ones raised by the Consumer Protection Amendment Act of 2022, and the older figures, in which the State heard every claim above fifty lakh without any upper limit and in which the appeal to the National lay above one crore, are no longer correct, so the two-crore ceiling and the two-crore appeal limit are the figures to be written in the answer.
  • A complaint can be filed by the individual consumer, by one or more consumers together, by a recognised consumer association, or by the central or the state government on behalf of the consumers, and the time within which the complaint may be filed is two years from the date on which the cause of action has arisen, and this limit was introduced by the 2019 Act.
  • The complaint can be filed against the manufacturer, the seller, the service provider, the trader, the person who is the advertiser and the person who is the guarantor, and the goods and the services under which the complaint is made may be those of a person who is a supplier or a provider, and a complaint for a deficiency in the service may be made against the person who provides the service.
  • The remedies available to the consumer are the ones the commission may order, and they are the replacement of the defective goods or the free of the defects, the refund of the price of the goods, the refund of the price paid for the services, the refund of the amount paid for the deficiency, the compensation for any loss or injury, the correction of the misleading advertisement, the correction of the hazardous goods in the market and the cessation of the unfair practices.

The three levels, the two limits

Each level has two limits and the pair is the thing to remember. The District: the claim up to fifty lakh and the appeal up to ten lakh. The State: the claim from above fifty lakh to two crore, and the appeal from above ten lakh to two crore. The National: the claim above two crore and the appeal above two crore, and the further appeal against the National lies to the Supreme Court. And note the time bar, which the 2019 Act fixed at two years from the date on which the cause of action arose, where the earlier law had no such period.
06

Consumer Awareness and Consumer Organisations

The last section is about the consumer, not about the law, and it asks what the consumer can do for himself, so the three words in the heading, the awareness, the organisations and the role of the government, are the three parts of it.

  • The consumer awareness is the knowledge that the consumer has of his own rights, and the Consumer Protection Act of 2019 itself lists the right to education as one of the six rights, so that the awareness is not a favour that is granted to the consumer but a right that the law gives him, and the Act requires the central and the state governments to make the consumers aware through the programmes and the media.
  • The consumer organisations are the registered bodies that work for the consumers, and they are registered under section 12 of the Act, and they can file a complaint on behalf of the individual consumer and of the group of the consumers, and they can also collect the cases of the similar complaints and take them to the commission in the interest of the general public.
  • The National and the State Consumer Disputes Redressal Commissions and the District Commissions are the three tiers of the redressal, but the consumer organisation sits beside them, and it is the body that gives the individual consumer the voice that he does not have on his own, because one consumer complaining is easily ignored while an organisation complaining carries the evidence with it.
  • The State and the Central Consumer Protection Councils are the bodies of the government that promote the awareness and take the measures for it, and the Voluntary Consumer Organisations and the trade and the industry associations also work with them in the education of the consumer.
  • The anti-competitive practices of the business, the false information, the misleading advertisements, the exaggeration of the claims and the use of the sub-standard goods, are the problems that the awareness has to meet, and the practical answer is the simplest one, a consumer who keeps the bill, reads the label, compares the price and complains in time, because the redressal machinery can act only on a complaint that is actually filed.

Awareness, organisations, councils

Three points carry the section. The awareness of the rights is itself a right, and it is the right to education that appears in the list of the six. The consumer organisations are registered under section 12, and they can file a complaint on behalf of one consumer or of a group, and they can take the cases of the similar complaints in the interest of the general public. And the State and the Central Consumer Protection Councils are the government bodies that promote the awareness.

Quick Revision

Key formulas at a glance

Memorise these equations — direct application numericals and derivations in CBSE & JEE frequently hinge on these.

The consumer

The buyer is a consumer, whether or not he is the user.

The six rights

State them in this order.

The causes of the exploitation

Illiteracy and the failure to complain, the information asymmetry and the monopoly.

The redressal levels and the original claims

The three pecuniary limits for the original claim, as revised in 2022.

The redressal levels and the appeals

The three limits for the appeal, as revised in 2022.

The limitation period

Introduced by the Consumer Protection Act of 2019.

Exam Strategy

How this chapter is asked

High-yield question patterns observed across CBSE boards, JEE Main & Advanced, and NEET.

  • Define a consumer and note the two points that are often asked, that the consideration may be paid or promised or under the credit system, and that the buyer is a consumer whether or not he is the user.
  • State the six rights of the consumer in order, the safety, the information, the choose, the redressal, the represent and the education.
  • List the causes of the consumer exploitation under the three heads, the personal, the societal and the market, and note the information asymmetry and the failure to complain as the two that are most asked.
  • State the main features of the Consumer Protection Act of 2019, that it came into force on the twenty-seventh of December of 2020 and it replaced the 1986 Act, that it introduced the product liability, and that it raised the punishment to two years and a fine up to ten lakh rupees.
  • Explain the product liability, that the manufacturer, the seller and the service provider are responsible for the defect and that the consumer need not prove the negligence.
  • State the three tiers of the redressal, the District, the State and the National, with the pecuniary limit of the original claim and the limit of the appeal at each level, and write the two-crore figures that the 2022 amendment introduced.
  • Note that the appeal against the decision of the National Commission lies to the Supreme Court, and that the complaint may be filed by the individual, by the group, by the recognised association, by the centre and by the state.
  • Note the limitation of two years from the date on which the cause of action arose, which the 2019 Act introduced, and list the remedies the commission may order, the replacement, the refund, the compensation, the correction of the advertisement and the cessation of the unfair practices.
  • Note who can be complained against, the manufacturer, the seller, the service provider, the trader, the advertiser and the guarantor, along with the duties and the responsibilities of the consumer.
  • Explain the consumer awareness, that the right to education is one of the six rights and that the central and the state governments must make the consumers aware, and the consumer organisations, that they are registered under section 12 and they can file a complaint on behalf of one consumer or of a group and can take up the cases of the similar complaints in the interest of the general public, and the State and the Central Consumer Protection Councils.

FAQ

Frequently asked questions

Who is a consumer under the Consumer Protection Act?

A consumer is a person who buys goods or hires or avails of services for a consideration paid, a consideration promised, or a consideration under any system of credit, and it includes a person who is a member of a co-operative society that sells the goods to its members. Two points follow from this. The first is that the credit transaction is covered, so the instalment buyer and the hire purchase are protected. The second is that the buyer is a consumer whether or not he is the user, so a person who buys a gift for somebody else is also a consumer and can complain, and this is a point on which questions are often set.

What is product liability and why was it introduced?

Product liability is the legal responsibility of the manufacturer, the seller and the service provider for any defect in the product or any deficiency in the service, and the consumer does not have to prove the negligence of any of them. It was introduced in the Consumer Protection Act of 2019 because under the older law the consumer had to establish a fault, and this was almost impossible to prove against a large manufacturer with technical knowledge and resources. The Act therefore reversed the burden of proof, allowed a claim for damages even without a contract, and provided for the product liability insurance, and it enabled the compensation to the consumer for the loss.

What is the difference between the District, the State and the National Commission?

The three are the three levels of the consumer redressal machinery, and the figures are the ones raised by the Consumer Protection Amendment Act of 2022. The District Commission is at the district level and it hears the original claims up to fifty lakh rupees and the appeals up to ten lakh. The State Commission is at the state level and it hears the original claims above fifty lakh and up to two crore rupees and the appeals above ten lakh and up to two crore. The National Commission is at the national level and it hears the original claims above two crore rupees and the appeals above two crore, and a further appeal against the decision of the National Commission lies to the Supreme Court. In each case the commission can order the replacement of the goods, the refund of the price, the compensation for the deficiency in the service, the correction of the misleading advertisement or the payment of the penalty.

What are the main features of the Consumer Protection Act, 2019?

The Act came into force on the twenty-seventh of December of 2020 and it replaced the Consumer Protection Act of 1986, and it provides for the better protection of the interests of the consumer and for the setting up of the consumer dispute redressal commissions. It gives the definitions, the rights, the duties of the consumer and of the marketer, the product liability provisions, the unfair trade practices, the anti-advertisement provisions and the three-tier redressal. The three changes that are most asked are the product liability with the reversed burden of proof, the penalty raised to two years and a fine up to ten lakh rupees, and the two-year limitation period for the complaint.

What has the consumer protection law achieved and what are its limits?

The law has achieved four things. It has given the consumer a voice, because the commission is an administrative body with a simple procedure, a local language and no need for a lawyer, while the old civil suit was slow and expensive. It has improved the quality of the goods, because the standardisation, the labelling, the ISI mark and the mandatory disclosures became necessary. It has discouraged the unfair practices, because the fine and the imprisonment make the cost of the cheating higher than the gain from it. And it has made the consumer organisations important, since they collect the cases and publish the tests. The limits are the delay in the disposal, the penalty that is small for a large firm, and the low awareness of the rights, since most of the abuse continues precisely because the consumers do not complain.

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