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Class 12 Business Studies Notes

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Nature and Significance of Management Class 12 Notes

Chapter 1 is the foundation of the Class 12 syllabus. It defines management, lists the features that make it distinguishable from the other activities, and then settles the question of whether management is an art or a science.

Class:12Subject:Business StudiesCovers:CBSE · CUETChapter:1
5 Key Formulas
DWritten byDeep Narayan
Updated
Key Concept Summary

Is management an art or a science?

It is both. Management is a science because it is a body of knowledge based on objective facts, it has a systematic method, it has the principles that are formulated and tested, and its field of study is a definite one. It is an art because the practice of management is a skilled personal performance, it is a creative and demanding endeavour, it depends on the judgement and the experience of the individual manager, and the results are not fully predictable. It is an inexact science, because the principles are general rather than exact, and they have to be applied to particular situations.

01

Management and the Management Process

Management is the process of designing and maintaining an environment in which individuals, working together in groups, efficiently accomplish selected aims, and the chapter takes the definition apart because every word in it is chosen and not accidental.

  • It is a process, and not a single act, so it is continuous and it does not end when a particular task is finished.
  • It is the process of designing and maintaining an environment, so the manager creates the conditions in which the others work, and not merely the instructions for the work itself.
  • The environment is one in which individuals, and this stresses the individual, work together in groups, so the group is the unit and the individual is the performer inside it.
  • The work is accomplished efficiently, and the word efficiently means with the least waste of the resources, so the efficiency is the test of the performance.
  • The work accomplishes selected aims, and the word selected is important, because the aims are the ones that have been chosen by the organisation and not every aim that happens to present itself.
  • The management process is described as a cycle of the functions of planning, organising, directing and controlling, and the functions overlap and are performed by the same person, and this is why management is described as a process and not as a set of separate tasks.

Read the definition as a list of words

Mark the six words that the examiner expects, the process, the designing and the maintaining of the environment, the individuals, the groups, the efficiently, and the selected aims. A definition answer in this chapter is a definition with these words underlined and a sentence of explanation for each, and it is a complete answer while a bare reproduction of the definition is not. The word efficiently is the one most often missed, and it is the one that carries the idea of the least waste of the resources.
02

Features of Management

The features are the set of characteristics that distinguish the management from the other activities of the enterprise, and the list of ten is examined often enough that the order is worth fixing.

  • Management is universal, because the need of management arises wherever there is a group of people working together for a common aim, whether it is a family, a school, a hospital, a government or a business, and so the principles of management apply to all of them.
  • Management is a rational process, because it is based on the logic and it is a deliberate and informed process rather than a guess or a whim.
  • Management is not a science exactly, because the principles are not exact, and the management is a science only in the sense of the study of the management.
  • Management is a continuous process, because the performance of the functions never comes to an end, and the need of the management repeats itself.
  • Management is a dynamic activity, because it deals with the changing environment, and the manager has to adjust the plan to the change in the surroundings.
  • Management is a demanding and a challenging activity, because it involves the complexity, the individual differences, and the ever changing environment.
  • Management is an integrative or a composite process, because each function of the management is a part of the whole, and the output of one becomes the input of the other.
  • Management is intangible, because the output of the management is not a physical thing but a result that is seen in the performance of the organisation, in the working of the people and in the achievement of the objective.
  • Management is a pervasive activity, because it is needed in every kind of organisation, whether it is a business or a non-business one, and in every level of it.

Universal and pervasive, and the difference between them

These two words are used together and they mean different things. Universal means that management is needed wherever there is a group working for a common aim, so the activity is not confined to the business. Pervasive means that it is present in every part of a business and at every level, from the top management to the supervisor. Universal is about which organisations need it, and pervasive is about how much of the organisation it touches.
03

Levels of Management and the Skills Required

The chapter divides the management into three levels and then asks what skill each level needs most, and this pairing is the part of the chapter that is asked most often.

  • Top level, the top management, the board of directors, the president and the chief executive officer, and the Vice President of marketing or finance, and the work is the framing of the policies, the objectives and the strategies.
  • The top management is responsible for the whole organisation, its decisions are the long term ones, it handles the external environment, and the skill required of it is the conceptual skill.
  • Middle level, the middle management, the heads of the departments, the plant manager and the sales manager, and the work is the interpretation of the policies of the top into the departmental plans, so the skill required is the human skill.
  • Lower level, the lower or the operative or the first line management, the supervisors, the foremen and the office managers, and the work is the supervision of the day to day work and the direct supervision of the workers, so the skill required is the technical skill.
  • The three skills are the conceptual, the human and the technical, and the conceptual skill is the ability to see the organisation as a whole, the human skill is the ability to work with the people, and the technical skill is the knowledge of the particular work of the business.
  • The relationship runs in one direction, so the higher the level of the management, the greater the proportion of the conceptual skill required, and the lower the level, the greater the proportion of the technical skill, and the human skill is required at all the three levels in some degree.

Conceptual, human, technical

Learn the pairing as a single line. Top level and the conceptual skill, so the manager who sees the organisation as a whole. Middle level and the human skill, so the manager who motivates the department through the people in it. Lower level and the technical skill, so the supervisor who knows the work. A three-mark question on the levels of the management is answered by the three levels, the three titles, the three kinds of skill, and this line gives all of it.
04

Management as a Science, an Art and a Profession

The nature of management question is the most frequently asked question of the chapter, and the syllabus puts it as the science, the art and the profession, so the answer has to be given in three parts, because a candidate who writes only the art and the science leaves the profession out and loses the third part of the marks.

  • Management is an art, because the practice of it is a skilled personal performance that depends on the innate abilities of the manager, and it is a creative activity since the skill and the knowledge are applied to different situations.
  • Management is an art, because it is a demanding and a challenging activity, and the results depend on the practice, the knowledge and the personal abilities of the manager rather than on a fixed rule.
  • Management is a science, because it deals with a body of knowledge that has been formulated and tested through a systematic method, and its field of study is a definite one.
  • Management is a science, because it has universal principles, and the principles of management have been derived and tested in the real situations over the years.
  • It is a science, but not an exact science, because the principles are general rather than exact, and they have to be applied to the particular situations with which the manager is faced.
  • The conclusion on the science is that the management is an inexact science, and the practice of it is an art, and the two are not in conflict because the science provides the body of the knowledge and the art provides the skill of applying it.
  • Management is a profession as well, and a profession is a body of the knowledge, a set of the methods and a code of the conduct, and the management now answers to all three, and the three things that make it so are the standardised body of the knowledge that can be taught and learnt, the methods and the techniques that can be applied and repeated, and the code of the ethics and the responsibilities that the profession accepts upon itself.
  • The arguments that management is a profession are therefore three, that the knowledge of management is formal and is taught in the institutions, that it is studied and its principles are added to by the research so that the body of the knowledge grows, and that the managers are expected to observe a code of the conduct towards the shareholders, the employees, the consumers and the state.
  • The conclusion is that the management is a science, an art and a profession at the same time, that the science gives it the body of the knowledge, the art gives it the skill of the practice, and the profession gives it the standard of the conduct, and the three are not in conflict, because a manager who is a scientist is not the worse artist and a manager who is an artist is not the worse professional.

Inexact, not exact

The single most important word in the answer is inexact. A question that asks why the management is called an inexact science is answered by saying that the principles are based on the generalisations from the past experience, they are not exact, they are not free from exceptions, and the same principle does not produce the same result in two different situations. It is not called an exact science, and a candidate who writes that it is an exact science loses the question. The three headings to write are the science, the art and the profession, and the profession is answered by the body of the knowledge, the methods and the code of the conduct, so never leave the third out.
05

Significance of Management and Its Changing Concept

The chapter closes by asking what the management actually contributes, and by tracing how the understanding of the role of the manager has changed over the last century.

  • Management puts the organisation on the path of the achievement of the goals, it improves the performance of the people, and it establishes the structure through which the work of the others is directed.
  • Management establishes the structure of the organisation, allocates the people and the resources, and creates the conditions in which the organisation can respond to the change in the environment.
  • Management reduces the cost and improves the quality, and it takes the decisions on the allocation of the scarce resources in a way that the objective of the firm is reached with the least waste.
  • It provides the leadership and the motivation, and the morale of the workforce is the difference between the achievement and the failure of a plan.
  • The changing concept: the view of the management as the centre of control, that is the management decides and the subordinates execute, gave way to the concept of the management as the centre of direction, where the management decides the objectives and the subordinates decide the means.
  • The next change was the concept of the management as the centre of growth, in which the subordinate is given the responsibility for the growth of his own unit and the management only supports him, and the present concept is the management as the centre of development, where the subordinate is a partner in the work and is developed and helped rather than merely directed.
  • The sequence of the four concepts is the centre of control, the centre of direction, the centre of growth and the centre of development, and the order is what a question on the changing concept tests.

Control, direction, growth, development

The changing concept is a four-step sequence and it runs from the most authoritarian to the most participative. The centre of control says do as you are told, the centre of direction says you are responsible for the results but you decide the means, the centre of growth says you are responsible for the growth of your own unit, and the centre of development says you are a partner and the manager develops you. Learn the four in that order and the question is a two-mark answer.
06

Coordination and the Manager

The chapter closes with the two ideas that run through the whole of management, which is the coordination and the person who performs the work, the manager. Both are examined briefly, and both are asked frequently in the application questions.

  • Coordination is the process whereby the activities of the various departments and the various levels of the organisation are harmonised so that the work of each contributes to the objective of the whole, and it is the essence of the management.
  • Coordination is not a separate function, because it runs through the planning, the organising, the directing and the controlling, and it is present in each of them rather than beside them.
  • The characteristics of the coordination are that it is compulsory, since it is needed in every organisation, it is the responsibility of every manager and not only of the senior ones, it is a continuous process, and it is a pervasive activity.
  • Coordination is needed because the work of the departments is interdependent, one department produces the input of another, and if the output of one does not match the requirement of the other, the whole chain suffers.
  • The manager is the person who is responsible for the performance of the work of a team or of an organisation, and he is a leader, a planner, an organiser, a director, a communicator and a controller.
  • The qualities of a good manager: the technical, the conceptual and the human skills, the ability to communicate, the integrity, the emotional balance, the objectivity, the initiative and the ability to take the decisions in time, and the level of the management decides which of them matters most.

Coordination is the essence, not a function

Two lines carry this section. The coordination is the essence of the management, because an organisation without the coordination is a collection of parts and not an organisation. The coordination is not a separate function, because it is present inside the planning, the organising, the directing and the controlling, and it cannot be done by a separate department. A question asking what the essence of the management is has one answer, and it is the coordination.

Quick Revision

Key formulas at a glance

Memorise these equations — direct application numericals and derivations in CBSE & JEE frequently hinge on these.

Definition of management

The five words that carry the marks.

The management process

The cycle of the functions of management.

Levels and the skills

The single line that answers the levels question.

Management is both

Inexact science, and the practice of it is an art.

The changing concept

The four centres, in order.

Exam Strategy

How this chapter is asked

High-yield question patterns observed across CBSE boards, JEE Main & Advanced, and NEET.

  • Break the definition of management into the five words, the process, the environment, the individuals and the groups, the efficiently, and the selected aims, and explain each one.
  • State that the management is universal, so the need arises wherever there is a group working for a common aim, and do not restrict it to the business.
  • Universal means the management is needed by every organisation, and pervasive means it is present in every part and at every level of a business, and the two are not the same.
  • For the levels, pair the top with the conceptual, the middle with the human, and the lower with the technical skill, and give the titles at each level.
  • State the higher the level the greater the conceptual skill, and the lower the level the greater the technical skill, and the human skill is needed at all the levels.
  • For the nature question, write it in three parts as the syllabus puts it, the science, the art and the profession, with two arguments for the science and two for the art, and then the three grounds of the profession, the standardised body of knowledge, the methods that can be applied and the code of the conduct.
  • Never write that the management is an exact science, because the principles are general and not exact, and this is the detail the question tests, and never leave the profession out, because the heading in the syllabus is the science, the art and the profession and not only the first two.
  • The changing concept runs control, direction, growth, development, in that order, and each step is a reduction in the authority of the manager and an increase in the responsibility of the subordinate.

FAQ

Frequently asked questions

Is management a science, an art or a profession?

It is all three, and the syllabus puts the question in those three words, so the answer must have three parts. It is a science because there is a body of the knowledge about it, it has been formulated and tested by a systematic method, and it has the universal principles, but it is an inexact science, because the principles are generalisations from the past experience and the same principle does not give the same result in two different situations. It is an art because the practice of it is a skilled personal performance that depends on the innate ability and the creative skill of the manager rather than on a fixed rule. And it is a profession because it has the three things that every profession has, a standardised body of the knowledge that can be taught and learnt in the institutions, a set of the methods and the techniques that can be applied and repeated, and a code of the conduct and of the ethics that the managers accept towards the shareholders, the employees, the consumers and the state. The three are complementary and not in conflict, because the science supplies the knowledge, the art supplies the skill of the practice, and the profession supplies the standard of the conduct.

What is management and what are the key words in the definition?

Management is the process of designing and maintaining an environment in which individuals, working together in groups, efficiently accomplish selected aims. The key words are the process, which makes it continuous and not a single act, the designing and maintaining of the environment, which means the manager creates the conditions, the individuals working in groups, which makes the group the unit, the efficiently, which means with the least waste of the resources, and the selected aims, which are the aims chosen by the organisation. Each of these words is chosen deliberately and the examiner expects the meaning of each to be explained.

How is management universal and pervasive, and are they the same?

Universal means that the need of the management arises wherever there is a group of people working together for a common aim, so a family, a school, a hospital, a government department and a business all need it, and the principles of management apply to all of them. Pervasive means that the management is present in every part of a business and at every level of it, from the board to the supervisor. The two are therefore different, since universality is about which organisations need the management and pervasiveness is about how much of the organisation the management touches.

Why is the management described as an inexact science?

Because the principles of the management are based on the generalisations drawn from the past experience and on the observation of the practice, and they are therefore general rather than exact. The same principle does not produce the same result in two different situations, the principles have exceptions, and the manager has to adapt them to the particular circumstances in front of him. The management is a science in the sense that there is a body of knowledge and a method of study, but it is inexact, and this is why the practice of it is described as an art.

What are the three levels of the management and the skills each needs?

The top level, which is the board of directors, the chief executive officer and the Vice Presidents, frames the policies, the objectives and the strategies, and it needs the conceptual skill, that is the ability to see the organisation as a whole. The middle level, which is the heads of the departments, the plant manager and the sales manager, interprets the policies of the top into the departmental plans, and it needs the human skill, that is the ability to work through and with the people. The lower or the operative level, which is the supervisors, the foremen and the office managers, supervises the day to day work, and it needs the technical skill, that is the knowledge of the particular work.

How has the concept of the management changed over the years?

The view of the management as the centre of control held that the manager decides everything and the subordinate merely executes, and the view of the management as the centre of direction held that the manager sets the objectives and the subordinate decides the means of achieving them. The centre of growth went further, and gave the subordinate the responsibility for the growth of his own unit with the management in the supporting role, and the present concept is the management as the centre of development, in which the subordinate is treated as a partner, the differences among the individuals are understood and the emphasis is on the development of the people. The sequence runs from the most authoritarian to the most participative.

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