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Class 12 Business Studies Notes

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Planning Class 12 Notes

Planning is the first function of the management and the first of the chapters that take the functions in turn. It is also the function with the clearest outline, because the chapter is a definition, a set of features, a classification of the plans and a fixed sequence of the steps.

Class:12Subject:Business StudiesCovers:CBSE · CUETChapter:4
6 Key Formulas
DWritten byDeep Narayan
Updated
Key Concept Summary

What is the difference between the objectives, the policies, the strategies and the procedures?

Objectives are the ends towards which the organisation is directed, and they are broad and open-ended. Policies are the general guidelines that the managers have to follow while pursuing the objectives, and they are less specific. Strategies are the plans that are drawn for the particular competitors and for the particular markets, and they are concerned with how the firm will compete. Procedures are the detailed steps for the implementation of a plan, and they are the most specific of all, so an objective leads to a policy, a policy leads to a strategy, a strategy leads to a procedure, and a procedure leads to the actual action.

01

Meaning, Features and Importance of Planning

Planning is the primary function of the management and the thinking function, and the chapter opens with its definition and with the characteristics that make it what it is.

  • Planning is looking ahead, and it is the primary function of the management because every other function depends on it, and the organising, the directing and the controlling all begin from the plan.
  • It is a thinking function, because it is the process of deciding in advance what is to be done, how it is to be done, when it is to be done and by whom, and the deciding takes place in the mind before the action begins.
  • It is a continuous process, because the plan has to be revised as the environment changes, and the new plan replaces the old one, so it is a cycle and not a single act.
  • It is a primary function, and it is the parent of the other functions, because the structure, the staffing, the direction and the control are all planned first.
  • It is an intellectual exercise, because it requires the analysis of the situation, the setting of the objectives, the evaluation of the alternatives and the selection of the best one, and it takes time.
  • It is a continuous and a dynamic process, because the environment in which the firm works is always changing, and the plan must be adapted to it.
  • It aims at the objective, and the planning is always directed at the objective, and the objective is the starting and the ending point of the plan.
  • The importance of the planning: the planning provides a framework for the decision making, it reduces the risk of the uncertainty, it helps in the coordination and in the communication, it reduces the overlapping of the activities, it provides the basis for the control, and it promotes the innovative and the creative thinking.

The four questions a plan answers

The definition of the planning is best remembered as four questions. What is to be done, how it is to be done, when it is to be done and by whom. A question that asks for the meaning of the planning is answered by these four, and a candidate who writes only that planning is the primary function of the management has not answered the question. The four questions are the form in which the examiner expects the definition.
02

Limitations of Planning

The limitations are given so that the two columns of the merits and the demerits can be written, and each limitation is a consequence of one of the features.

  • Planning based on the assumptions: the planning is made on the assumptions about the future, and the assumptions may be wrong, and if they are, the whole plan fails.
  • Planning is a static process: the plan is a fixed document made at a point of time, so it cannot be changed by itself, and it becomes outdated as the situation changes.
  • Planning is a rigid process: once the plan is prepared it is not easy to change, because the changes involve the money, the time and the effort already spent, and the commitment of the organisation prevents the quick adjustment.
  • Planning is done by the top management: since the lower level is not consulted, the plan may not reflect the ground realities, and the commitment to the plan may be weak at the lower level.
  • Planning does not itself guarantee the success: the plan may be perfectly sound and the implementation may still fail, because the plan is only the intention and not the action.
  • Planning creates a rigidity in the organisation, and it may resist the change, and the cost of the revision of the plan makes the management reluctant to revise it.
  • The limitations of the planning do not mean that the planning is not useful, because the alternative is the decision taken without a plan, which is a decision taken on the guess, and the far greater danger.

Three limitations, three types of plan

Three of the limitations are the ones most often asked, and each is one line. The planning is based on the assumptions and the assumptions may prove wrong. The planning is static, so it becomes outdated. The planning is rigid, so it resists the change. If a question gives three sentences and asks for the corresponding limitation, the answer is these three in the same order, and the marks are for naming the limitation rather than for explaining it.
03

The Types of Plans

The classification of the plans is the part of the chapter that carries the most marks, because it supplies a standard set of comparisons, and each pair must be written in two columns.

  • Objectives, policies, strategies and procedures run from the most general to the most specific, and the objective is the end, the policy is the general guideline, the strategy is the plan for the competition, and the procedure is the detailed step.
  • The standing plans are the plans that apply to the recurring situations and they are made by the top management and are not altered for each occasion, and the single use plans are the plans for the particular situation that arise once, and they are made by the lower management and are altered as the situation changes.
  • The long term plans, also called the strategic plans, are the plans for a period of more than five years, and they are made by the top management, and the long term objective of the business is the long term plan, while the short term plans are the plans for a period of less than one year and they are made by the lower management, and the short term objective is the short term plan.
  • The long term plans are the plans for the growth of the business, the introduction of a new product, the new plant or the entry into a new market, and the short term plans are the plans for the daily operations, the budget and the manpower, and the long term plans are less flexible and the short term plans are more flexible.
  • The functional plans and the comprehensive plans divide the plans by the part of the business that they cover, and the functional plans relate to one function such as the finance, the marketing, the production or the personnel, while the comprehensive or the overall plan relates to the business as a whole, and a functional plan is not the same thing as a single use plan, since a function may be the subject of a standing plan as well as of a single use plan.
  • The budgetary plans and the non-budgetary plans divide the plans by whether they are expressed in terms of the money, and the budgetary plans are the plan of the income, the cash, the production and the sales in the money terms, while the non-budgetary plans are the schedules, the programmes and the policies that are not expressed in the money.

Five comparisons, in a fixed order

The comparisons of the plans asked most often are the objectives against the policies, the standing against the single use, the long term against the short term, the functional against the comprehensive, and the budgetary against the non-budgetary. For each, the three pairs that carry the marks are the basis, the time period and the level of the management. Write the three pairs in the same order for every comparison, because the examiner is looking for the parallel structure and not for the specific words. And note the trap, that a functional plan is not a single use plan, since the functional relates to the department and the single use relates to the situation.
04

The Eight Types of Plans Named in the Syllabus

The syllabus names eight types of plan in a single list, and the list runs from the most general to the most rigid, so the whole of it can be memorised as one descending line of the freedom that is left to the person who carries it out.

  • The objective is the end and not the means, and it is the statement of what is to be achieved, and it is the most general of the eight, and it leaves the greatest freedom, since it says nothing about how the end is to be reached.
  • The policy is a general guideline for the action, and it is the rule of conduct that the managers must follow while pursuing the objectives, and it is broad and it leaves a considerable discretion, and the standing plan of a firm is largely made up of the policies.
  • The strategy is the plan that states how the firm proposes to compete with its competitors in the market, and it is drawn for a particular competitor and a particular market, and it is more specific than the policy because it names the rival it is aimed at.
  • The procedure is the detailed step by which the plan is to be implemented, and it is the most specific of the eight in its detail, and it is a standing plan, and it leaves almost no discretion to the person who follows it.
  • The method is the one particular way in which a task is to be performed, and it is narrower than the procedure, and it is also a standing plan, and the difference between a procedure and a method is that a procedure says what is to be done and a method says exactly how it is to be done.
  • The rule is a rigid plan, and it is a standing plan, and it does not allow any discretion at all, and a rule is normally expressed in the negative, in the form of what is not to be done, and the example is the rule that no person below the rank of the manager may sanction a purchase above a stated amount.
  • The budget is the statement of the figures, and it is the single use plan in which the figures are expressed in the money, and it is both a standing plan, as the annual budget, and a single use plan, as the budget for a particular project, and a budget without a period is meaningless.
  • The programme is the schedule of the actions, and it is the time-bound sequence in which the steps of the plan are to be taken, and it is a single use plan, and it is narrower than the budget in that the budget carries the money and the programme carries the time.

Objective, policy, strategy, procedure, method, rule, budget, programme

The eight in the order of the syllabus, and the order is also the order of the decreasing freedom. The objective says what is to be achieved. The policy says how the managers are to conduct themselves. The strategy says how the firm will compete. The procedure says what steps are to be taken. The method says how a task is to be done. The rule allows no freedom at all. The budget carries the figures in the money. And the programme carries the time. A quick check of the sequence is that the first six are standing plans in their general form, while the budget and the programme are the ones that carry the numbers and the dates.
05

The Steps in the Process of Planning

The process of planning is given as a sequence of six steps, and it is examined both as a sequence and as a set of comparisons, because the steps fall into two groups.

  • The first step is the setting of the objectives, which is the starting point of the planning, and the objectives must be clearly stated and they must be translated into the specific targets.
  • The second step is the identification of the alternatives, and there are always more alternatives than one, and the alternatives are the courses of action open to the management, such as the continuation of the existing course, the modification of the existing course and the new course.
  • The third step is the evaluation of the alternatives, which is a technical process, and each alternative is examined against the suitability, the adequacy and the acceptability, so the whole plan rests on this step.
  • The fourth step is the selection of the alternative, and the best one is chosen, and the choice is a decision, and it is here that the objective, the policy, the strategy and the procedure are decided.
  • The fifth step is the implementation of the plan, which begins after the plan has been drawn and the decision has been taken, and it means putting the plan into action, and the plan becomes effective only when the implementation begins, so a plan that is drawn is not yet a plan that is working.
  • The sixth step is the follow up, which is the review and the evaluation of the plan after it has been implemented, and it is the process by which the management sees whether the plan has produced the expected result.
  • The steps may be grouped as the four steps before the decision, which are the objectives, the identification, the evaluation and the selection, and the two steps after the decision, which are the implementation and the follow up, and the examiner often asks for this grouping.
  • The process is a cycle, since the follow up of the plan produces the information for the revision of the objectives, and the planning therefore continues.

Six steps, four before the decision and two after

The process in the order is the objectives, the identification of the alternatives, the evaluation, the selection, the implementation, and the follow up. There are six of them, not eight, and the examiner who asks for the number expects six. The first four are the steps taken before the decision is taken, and the last two are the steps after it, and the decision itself falls at the fourth step, at the selection of the alternative. The implementation begins after the plan is drawn, never before, and it is the follow up that closes the cycle by feeding the result back into the objectives.
06

Planning in Different Types of Organisations

The chapter closes with the nature of the planning as it differs with the size, the type and the level of the organisation, and this is a short and frequently asked comparison.

  • In a small business, the planning is informal, because there is little separation between the owner and the manager, and the plans are drawn by the owner himself, and the plans are short term and the flexibility is high because the communication is direct.
  • In a large organisation, the planning is formal, because the work is divided among the managers at the three levels, and the plans are drawn by the managers at the level concerned, and the plans cover the long term, and the flexibility is limited by the rigid structure.
  • In a stable organisation, where the environment changes little, the plans are detailed and fixed, and in a dynamic organisation, where the environment changes quickly, the plans must be flexible and short term so that they can be revised.
  • The degree of the formality, the length of the time period, the flexibility and the level of the management that draws the plan are the three variables that explain the difference, and the small firm is the opposite of the large firm on all three.

Small against large, three variables

A comparison between the planning of a small and a large business is worth a three-mark answer, and it is written with the three variables, the formality, the time period and the flexibility. The planning of the small business is informal, short term and flexible, and the planning of the large organisation is formal, long term and rigid. State the three pairs and add that the small firm can change its plan quickly because the owner decides alone, while the large one cannot because the change has to pass through the structure.
07

Planning and Decision Making

A plan is a set of decisions that have already been taken, and a decision is a choice between the alternatives, so the relationship between the planning and the decision making is the relationship between the general and the particular.

  • The decision making is the process of selecting a course of action from the available alternatives, and it is the core of the planning, because the identification, the evaluation and the selection of the alternatives are all the steps of the decision making.
  • A decision is a rational process, so it requires the identification of the problem, the collection of the information, the identification of the alternatives, the evaluation of the alternatives, the selection of the best one and the implementation of the decision.
  • The alternatives are of three kinds, the mutually exclusive alternatives in which one choice excludes the other, the conjunctive alternatives in which all the alternatives must be taken, and the continuous alternatives in which the amount can be varied within a limit.
  • The decisions may be taken under conditions of certainty, in which the outcome is known, of risk, in which the probabilities are known, or of uncertainty, in which neither the outcome nor the probabilities are known, and the planning is at the centre of this classification.
  • The relationship: the planning is the framework of the decision making, since it sets the objectives and the constraints within which the decisions are taken, and the decision making supplies the content of the plan, since a plan is nothing but a record of the decisions that have been taken.
  • The difference: the plan is a systematic and a continuous view of the whole, and the decision is a single and a discrete choice, so a plan contains many decisions, and a single decision without a plan is taken in isolation and is not linked to the objective of the firm.

A plan is a set of decisions

The cleanest way to state the relationship is in one sentence. A plan is nothing but a set of decisions that have been taken in advance, and the decision making is the process by which each of them is selected. So the planning provides the framework and the decision making provides the content, and a question asking for the difference is answered by the whole and the single, the systematic and the particular, and the continuous and the discrete.

Quick Revision

Key formulas at a glance

Memorise these equations — direct application numericals and derivations in CBSE & JEE frequently hinge on these.

The four questions of the plan

The definition of planning in its examinable form.

The eight types of plans

In the order of the syllabus, and also the order of the decreasing freedom.

From general to specific

The most general to the most rigid, and the rule allows no discretion.

The three ways of dividing the plans

Each pair needs the basis, the period and the level.

The process of planning

Six steps, four before the decision and two after.

Evaluation of the alternatives

The three tests applied to every alternative.

Exam Strategy

How this chapter is asked

High-yield question patterns observed across CBSE boards, JEE Main & Advanced, and NEET.

  • Define the planning as the primary and the thinking function, and give the four questions, what is to be done, how, when and by whom, because these are the marks.
  • List the features, looking ahead, the thinking function, the continuous process, the primary function, the intellectual exercise, the dynamic process and the objective oriented.
  • The three most asked limitations are the assumptions, the static nature and the rigidity, and each is one line.
  • For the classification, remember the three ways of dividing the plans, the standing against the single use, the long term against the short term, and the budgetary against the non-budgetary, and the objective, policy, strategy and procedure in the order from the general to the specific.
  • For every comparison of the plans, give the three pairs, the basis, the time period and the level of the management, in the same order.
  • The process of planning has six steps, and the decision is taken at the fourth, at the selection of the alternative, and the implementation begins when the plan is drawn and not after it is approved.
  • The evaluation of the alternatives is a technical process and it applies three tests, the suitability, the adequacy and the acceptability.
  • For the planning of the small and the large organisation, use the three variables, the formality, the period and the flexibility.

FAQ

Frequently asked questions

What is planning and why is it called the primary function of the management?

Planning is the primary function of the management and it is the thinking function, because it is the process of deciding in advance what is to be done, how it is to be done, when it is to be done and by whom. It is called primary because every other function depends on it. The organising cannot begin before it is known what is to be organised, the staffing cannot be decided before the work is planned, the directing is the carrying out of the plan and the controlling is a comparison of the performance with the plan, so the plan is the starting point of the whole management process.

What is the difference between a policy, a strategy and a procedure?

A policy is a general guideline that the managers have to follow while pursuing the objectives, and it is broad and leaves room for the discretion. A strategy is the plan drawn for a particular competitor and a particular market, and it is concerned with how the firm will compete, so it is more specific than a policy. A procedure is a detailed step for the implementation of a plan, and it is the most specific of the three, so there is almost no discretion left. The order of the specificity is the policy, the strategy and the procedure, and a policy leads to a strategy and a strategy leads to a procedure.

Name the eight types of plans in the syllabus and say how they differ from one another.

The eight are the objective, the policy, the strategy, the procedure, the method, the rule, the budget and the programme, and they differ in the freedom that they leave to the person who carries them out. The objective is the end and not the means, and it is the most general and the most free. The policy is a general guideline for the conduct of the managers, and it is broad. The strategy is the plan drawn for a particular competitor and a particular market, and it is more specific than the policy. The procedure is the detailed step by which the plan is to be implemented, and it is a standing plan. The method is the one particular way in which a task is to be performed, and it is narrower than the procedure, because the procedure says what is to be done and the method says exactly how it is to be done. The rule is a rigid plan that allows no discretion at all and is usually expressed in the negative. The budget is the statement in which the figures are expressed in the money. And the programme is the schedule that carries the time and the sequence of the actions.

What is the difference between a procedure and a method?

Both are standing plans and both are on the specific side of the scale, but they are not the same. A procedure is the detailed step by which a plan is to be implemented, and it says what is to be done and in what order, so it tells the worker the sequence. A method is the one particular way in which a single task is to be performed, and it says exactly how the task is to be done, down to the detail of the process. So a procedure answers the question of what comes next, and a method answers the question of how this one thing is done, and the method is the narrower of the two because it settles a question that the procedure leaves open.

What are the steps in the process of planning?

There are six. The first is the setting of the objectives, the second is the identification of the alternatives, the third is the evaluation of the alternatives, the fourth is the selection of the alternative, the fifth is the implementation of the plan and the sixth is the follow up. The first four are the steps taken before the decision, and the decision is taken at the fourth, the selection of the alternative. The last two are taken after the decision, and the follow up reviews and evaluates the performance after the plan has been implemented, and its result feeds back into the revision of the objectives.

What is the difference between a standing plan and a single use plan?

A standing plan applies to the recurring situations, so it is drawn once and is followed each time the situation arises, and it is made by the top management. Examples are the policies, the procedures and the rules. A single use plan applies to a particular situation that arises once, so it has to be drawn afresh for each situation and it is altered as the situation develops, and it is made by the lower management. Examples are the production plan for a particular batch, the recruitment plan for a particular post and the research plan for a particular project.

Why is the planning based on assumptions, and why is that a limitation?

The planning is always made on the basis of certain assumptions about the future, such as the assumption about the demand, the cost, the price, the competition and the behaviour of the government, because without an assumption about the future there can be no plan at all. The limitation follows from this, since an assumption may be wrong, and if it is, the whole plan built on it fails and the firm has to incur the cost of starting again. This is why a plan is never more than a forecast and never a certainty, and why the plan has to be kept under review and revised when the environment changes.

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