Class 12 Business Studies Notes
~6 min readPlanning is the first function of the management and the first of the chapters that take the functions in turn. It is also the function with the clearest outline, because the chapter is a definition, a set of features, a classification of the plans and a fixed sequence of the steps.
Objectives are the ends towards which the organisation is directed, and they are broad and open-ended. Policies are the general guidelines that the managers have to follow while pursuing the objectives, and they are less specific. Strategies are the plans that are drawn for the particular competitors and for the particular markets, and they are concerned with how the firm will compete. Procedures are the detailed steps for the implementation of a plan, and they are the most specific of all, so an objective leads to a policy, a policy leads to a strategy, a strategy leads to a procedure, and a procedure leads to the actual action.
Planning is the primary function of the management and the thinking function, and the chapter opens with its definition and with the characteristics that make it what it is.
The four questions a plan answers
The limitations are given so that the two columns of the merits and the demerits can be written, and each limitation is a consequence of one of the features.
Three limitations, three types of plan
The classification of the plans is the part of the chapter that carries the most marks, because it supplies a standard set of comparisons, and each pair must be written in two columns.
Five comparisons, in a fixed order
The syllabus names eight types of plan in a single list, and the list runs from the most general to the most rigid, so the whole of it can be memorised as one descending line of the freedom that is left to the person who carries it out.
Objective, policy, strategy, procedure, method, rule, budget, programme
The process of planning is given as a sequence of six steps, and it is examined both as a sequence and as a set of comparisons, because the steps fall into two groups.
Six steps, four before the decision and two after
The chapter closes with the nature of the planning as it differs with the size, the type and the level of the organisation, and this is a short and frequently asked comparison.
Small against large, three variables
A plan is a set of decisions that have already been taken, and a decision is a choice between the alternatives, so the relationship between the planning and the decision making is the relationship between the general and the particular.
A plan is a set of decisions
Quick Revision
Memorise these equations — direct application numericals and derivations in CBSE & JEE frequently hinge on these.
The four questions of the plan
The definition of planning in its examinable form.
The eight types of plans
In the order of the syllabus, and also the order of the decreasing freedom.
From general to specific
The most general to the most rigid, and the rule allows no discretion.
The three ways of dividing the plans
Each pair needs the basis, the period and the level.
The process of planning
Six steps, four before the decision and two after.
Evaluation of the alternatives
The three tests applied to every alternative.
Exam Strategy
High-yield question patterns observed across CBSE boards, JEE Main & Advanced, and NEET.
FAQ
Planning is the primary function of the management and it is the thinking function, because it is the process of deciding in advance what is to be done, how it is to be done, when it is to be done and by whom. It is called primary because every other function depends on it. The organising cannot begin before it is known what is to be organised, the staffing cannot be decided before the work is planned, the directing is the carrying out of the plan and the controlling is a comparison of the performance with the plan, so the plan is the starting point of the whole management process.
A policy is a general guideline that the managers have to follow while pursuing the objectives, and it is broad and leaves room for the discretion. A strategy is the plan drawn for a particular competitor and a particular market, and it is concerned with how the firm will compete, so it is more specific than a policy. A procedure is a detailed step for the implementation of a plan, and it is the most specific of the three, so there is almost no discretion left. The order of the specificity is the policy, the strategy and the procedure, and a policy leads to a strategy and a strategy leads to a procedure.
The eight are the objective, the policy, the strategy, the procedure, the method, the rule, the budget and the programme, and they differ in the freedom that they leave to the person who carries them out. The objective is the end and not the means, and it is the most general and the most free. The policy is a general guideline for the conduct of the managers, and it is broad. The strategy is the plan drawn for a particular competitor and a particular market, and it is more specific than the policy. The procedure is the detailed step by which the plan is to be implemented, and it is a standing plan. The method is the one particular way in which a task is to be performed, and it is narrower than the procedure, because the procedure says what is to be done and the method says exactly how it is to be done. The rule is a rigid plan that allows no discretion at all and is usually expressed in the negative. The budget is the statement in which the figures are expressed in the money. And the programme is the schedule that carries the time and the sequence of the actions.
Both are standing plans and both are on the specific side of the scale, but they are not the same. A procedure is the detailed step by which a plan is to be implemented, and it says what is to be done and in what order, so it tells the worker the sequence. A method is the one particular way in which a single task is to be performed, and it says exactly how the task is to be done, down to the detail of the process. So a procedure answers the question of what comes next, and a method answers the question of how this one thing is done, and the method is the narrower of the two because it settles a question that the procedure leaves open.
There are six. The first is the setting of the objectives, the second is the identification of the alternatives, the third is the evaluation of the alternatives, the fourth is the selection of the alternative, the fifth is the implementation of the plan and the sixth is the follow up. The first four are the steps taken before the decision, and the decision is taken at the fourth, the selection of the alternative. The last two are taken after the decision, and the follow up reviews and evaluates the performance after the plan has been implemented, and its result feeds back into the revision of the objectives.
A standing plan applies to the recurring situations, so it is drawn once and is followed each time the situation arises, and it is made by the top management. Examples are the policies, the procedures and the rules. A single use plan applies to a particular situation that arises once, so it has to be drawn afresh for each situation and it is altered as the situation develops, and it is made by the lower management. Examples are the production plan for a particular batch, the recruitment plan for a particular post and the research plan for a particular project.
The planning is always made on the basis of certain assumptions about the future, such as the assumption about the demand, the cost, the price, the competition and the behaviour of the government, because without an assumption about the future there can be no plan at all. The limitation follows from this, since an assumption may be wrong, and if it is, the whole plan built on it fails and the firm has to incur the cost of starting again. This is why a plan is never more than a forecast and never a certainty, and why the plan has to be kept under review and revised when the environment changes.
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